Marketing Operations Executive – Internal Campaigns

THE COMPANY

With offices in Brighton and Skopje and a team in Serbia, Sopro provides sophisticated digital marketing services to hundreds of businesses, from innovative start-ups to global brands.
As the UK’s leading B2B sales engagement service provider, with over 250 employees and backed by 10 years of multi-award-winning results, maturity and scale, Sopro offers a powerful and unique sales engagement proposition. Our relentless focus on innovation makes it an exciting time for both our teams at Sopro and our clients.

Sopro is committed to providing an inclusive, rewarding and fun place to work and received a “Best Place to Work” award at the UK Business Awards 2021.

THE ROLE
Within our Operations department – Internal Campaigns team, we have a great opportunity for a Marketing Operations Executive that will be working on Sopro’s internal campaigns.

As a Marketing Operations Executive – Internal Campaigns you will take part in the prospecting delivery strategy for Sopro itself. That will include leveraging our multichannel prospecting service to promote Sopro’s service to B2B clients worldwide. Additionally, you will cooperate closely with our marketing and sales team to ensure a well-managed, efficient and productive internal campaign delivery process.

This role would be a great fit for a tech savvy, data-driven individual, with great English skills.

KEY RESPONSIBILITES

• Planning and scheduling of day-to-day delivery for Internal multichannel prospecting campaigns using internal business systems.
  

• Demonstrate efficient multi-tasking and time management skills across up to ten simultaneous client campaigns.
  

• Strict adherence to operational processes and workflows to ensure campaigns are delivered on time and to the required specification.
  

• Identify bad data, errors and potential points of failure during the delivery process and resolve in advance of issues arising.
  

• Ensure specific outreach campaign material is configured to flawless written English.
  

• Generate and distribute a range of daily and weekly client activity reports.
  

• Continuously work on campaign optimization by reviewing the real time performance by segment and channel and by adjusting targeting, tech config/and or messaging copy, to improve the success rate, create strategies to achieve client success.
  

• Take an active role in the development of the businesses core product features and services by continuously giving suggestions to improve performance or reduce cost.
  

• Work with the Operations Team Manager on constantly optimizing the performance of the internal campaigns to hit monthly and annual targets.

ABOUT YOU

• Strong business understanding, as well as an understanding of lead generation and sales processes, ideally in a B2B environment

• Excellent English, both written and verbal

• Impeccable presentation skills and attention to detail

• Strong data analysis background with proven experience using data management tools, preferably in Excel

• Experience working in an international environment and eagerness to work in a multicultural environment

• Ability to manage multiple tasks and stakeholders and excellent time management skills – you are able to manage simultaneous campaigns to an exceptional standard

• Previous experience using LinkedIn Sales Navigator and Linkedin Outreach would be considered as a plus

• Working knowledge in marketing automation software, or any CRM (HubSpot, Salesforce) would be considered as an advantage
  

ABOUT US

We’re the people behind the prospects. For all the clever tech, what makes the Sopro service stand out is the people. As we like to tell our clients, we’re a team not a tool.

Our values permeate Sopro through our behaviours, not only as people but across the business.

We invest in our people, their development, our products and our working environment. We are ambitious, not only as a business but by encouraging passionate and imaginative collaboration. We are people who are proud of our identity and celebrate each other’s successes, whilst giving back to our local communities. We are open and transparent, with our clients and our people – each team member has a voice, and we ensure it is heard!

WHAT WE OFFER

At Sopro we invest in our people – they are what makes our company great and we work hard to make sure that everyone feels like a valued member of the team. Some of the perks we offer:

• Career progression plan – Well-structured career progression path supported by regular 360- degree feedback.
  

• Company profit sharing – We believe in sharing in our success, as such we’ll reward your loyalty by sharing 10% of the company’s net profit with employees.
  

• Extended annual leave
  

• Private healthcare insurance
  

• Learning and Development – A learning platform to encourage you in personal and professional growth additionally supported by mentorship, external training, and certification when needed.
  

• Hybrid working- 3 days from home, 2 days in the office, and if you want to come every day – you surely can!
  

• Flexible national holidays: public holidays mean more time off, choose how and when to enjoy them each year.
  

• Employee discount program; enjoy savings on everyday purchases in a variety of retail stores, restaurants, bookstores and more.
  

• Wellbeing package adapted to the needs of our people. Regular sports, social activities, and lots of healthy snacks.
  

• Your work matters – We have an open-door policy and value your opinion. Ideas are heard and genuinely put into practice.