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Technical Manager – Email

  • Hybrid
    • Skopje, Centar, North Macedonia
  • Operations

The role would be owning key email deliverability metrics to maximize performance across all client campaigns and internal email activities

Job description

THE COMPANY

With offices in Brighton and Skopje and a team in Serbia, Sopro provides sophisticated digital marketing services to hundreds of businesses, from innovative start-ups to global brands.

As the UK’s leading B2B sales engagement service provider, with over 250 employees and backed by 10 years of multi-award-winning results, maturity and scale, Sopro offers a powerful and unique sales engagement proposition. Our relentless focus on innovation makes it an exciting time for both our teams at Sopro and our clients.

Sopro is committed to providing an inclusive, rewarding and fun place to work and received a “Best Place to Work” award at the UK Business Awards 2021.

THE ROLE

We are looking for a Technical Manager – Email to take ownership and drive our email infrastructure, deliverability strategy, and sender reputation. This role is ideal for a technically proficient professional with deep expertise in email systems, networking protocols, and deliverability optimization.

You will collaborate with cross-functional teams, leveraging data-driven insights and advanced troubleshooting to optimize email deliverability, monitor email performance, and resolve technical issues at scale.

The role would be owning and optimizing key email deliverability metrics (bounce rates, open rates, inbox placement, domain health, and bounce classifications) to maximize performance across all client campaigns and internal email activities.

KEY RESPONSIBILITIES

  • Develop an in-depth knowledge of the Sopro products, sending infrastructure, and compliance policies

  • Oversee and maintain the technical infrastructure for email sending, including IP management, domain configuration, and DNS settings

  • Own the deliverability metrics such as bounce rates, open rates, bounce details on business level

  • Collaborate with R&D, Reporting, IT Admins, Tech, and Operations Teams on strategic projects to introduce and scale deliverability processes

  • Identify and implement emerging technologies and innovations in email security and deliverability.

  • Document troubleshooting and problem resolution steps

  • Investigate and address email delivery problems by communicating with Internet Service Provider (ISP) abuse desks, email block-lists, and anti-spam technology providers in a professional manner

  • Assist with the configuration of new email server and manage IPs

  • Review deliverability results with Management Team and Operations Department, providing information on best practices to improve delivery

  • Develop strong internal relationships within Sopro to train and educate employees on email deliverability best practices.

  • Work diligently to ensure that Sopro applies a strategic and creative approach to email marketing with a deliverability focused mindset

  • Develop proactive strategies that prevent severe deliverability issues from impacting email marketing performance

Job requirements

ABOUT YOU

  • 3+ years of work experience in technical / infrastructure / data-driven role

  • Experience working with ESP serving medium to large senders

  • Experience with managing large projects

  • Self-motivated, eager to learn and thrive in a collaborative environment

  • Comfortable speaking with different audience and ISP representatives

  • Proven track record of investigating and resolving technical problems

  • Understanding of email industry legal compliance and privacy terms

  • Strong problem-solving skills and the ability to communicate complex technical issues to non-technical stakeholders.

Experience with the following will be considered as a plus:

  • Microsoft Office Suite, G-Suite, Mailgun, AmazonSES, or any custom sending platform

  • DNS, IPs and other networking concepts

  • Testing and analysis tools, like Litmus, Return Path, EDS, Google Postmaster Tools and SNDS

  • IP/domain Warming Up

  • RFCs (5321/5322) aka SMTP and technical implementation

ABOUT US

We’re the people behind the prospects. For all the clever tech, what makes the Sopro service stand out is the people. As we like to tell our clients, we’re a team not a tool.

Our values permeate Sopro through our behaviours, not only as people but across the business. 

We invest in our people, their development, our products and our working environment. We are ambitious, not only as a business but by encouraging passionate and imaginative collaboration. We are people who are proud of our identity and celebrate each other’s successes, whilst giving back to our local communities. We are open and transparent, with our clients and our people – each team member has a voice, and we ensure it is heard!

WHAT WE OFFER

At Sopro we invest in our people – they are what makes our company great and we work hard to make sure that everyone feels like a valued member of the team. Some of the perks we offer:

  • Career progression plan - Well-structured career progression path supported by regular 360- degree feedback.

  • Company profit sharing - We believe in sharing in our success, as such we’ll reward your loyalty by sharing 10% of the company's net profit with employees.

  • Extended annual leave

  • Private healthcare insurance

  • Learning and Development - A learning platform to encourage you in personal and professional growth additionally supported by mentorship, external training, and certification when needed.

  • Hybrid working- 3 days from home, 2 days in the office, and if you want to come every day - you surely can!

  • Flexible national holidays: public holidays mean more time off, choose how and when to enjoy them each year. 

  • Employee discount program; enjoy savings on everyday purchases in a variety of retail stores, restaurants, bookstores and more.

  • Wellbeing package adapted to the needs of our people. Regular sports, social activities, and lots of healthy snacks.

  • Your work matters - We have an open-door policy and value your opinion. Ideas are heard and genuinely put into practice.

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